Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.

The key word in Online Reputation Management is engagement. The goal is to have people speak about your brand in a positive sense by achieving, maintaining and improving a positive online sentiment about it. Being mentioned in social media can be a threat if not dealt with correctly, but can also generate great benefits if used the right way. It’s all about buzz and sentiment, and how you manage it. source: [wikipedia.org]

Here are sample of Online Reputation Management strategy list by month

Month#1

• Creation of social networking profiles (My Space, Facebook, LinkedIn).
• Online press release campaign and distribution to online media outlets.
• Creation of a new blog.

Month#2

• Social marketing campaign (relevant blog commenting)
• Online press release campaign and distribution to online media outlets.
• Article marketing campaign.
• Writing in newly created blog.

Month#3

• Industry association membership and online profile creation
• Online press release campaign and distribution to online media outlets.
• Article marketing campaign.
• Social marketing campaign (relevant blog commenting)
• Writing in newly created blog.

Month#4

• Industry association membership and online profile creation
• Online press release campaign and distribution to online media outlets.
• Article marketing campaign.
• Social marketing campaign (relevant blog commenting)
• Writing in newly created blog.

Month#5

• Online press release campaign and distribution to online media outlets.
• Article marketing campaign.
• Social marketing campaign (relevant blog commenting)
• Additional social networking campaign (relevant blog commenting)
• Writing in newly created blog.
• Social Bookmarking campaign.